Be inspired to brand
The difference between a gift and a corporate is a gift is usually the fact that a corporate gift is branded with the logo of the giver. Where in the old days the main objective was to place the logo as large and visible as possible, this has changed in the last years. What you want is for your brand to stand out. You can do that by shouting but if you whisper, people have to lean closer (maybe not too close nowadays) to hear what is being communicated. This is not different for branding. You want people to pay attention, not to be chased away by being loud.
There are many reasons to spend time thinking about your branding. About the size, placement, and the branding technique.
- Image: the promotional gift you hand out represents your corporate image. A clean and high quality branded logo will convey a positive image on the receiver
- Creativity: a pen is a pen. A notebook is a notebook. Or is it? You can transform a standard product with a creative logo. It will make people look twice. It might make them smile, or it might make them think. In any case, they will spend a positive moment reflecting your brand.
- Message: a promotional gift is a canvas. It can be in the shape of an umbrella or a t-shirt, but also in the shape of a powerbank. It does matter, they are a canvas for your message. Your message can be just a logo but it can also be something else. Important to think about this, do you print just a logo or do you have more to say?
- Sustainability: We believe branding your promotional product the right way is key to its durability and thus making it more sustainable. You want the receiver not only to appreciate the gift but also to use it over and over again. Did you ever consider printing a positive message on the front of a cotton bag, and adding your company logo smaller sized or even on the back? A win-win situation, your logo is under the attention of the receiver for a much longer time plus the lifespan of the promotional product is extended.
So think about how you brand your promotional products. Be inspired to be creative!